The process of developing customized content for each social media platform in order to increase engagement and sell your company is known as social media marketing. Connecting with your audience or clients and assisting them in better understanding your brand are the main goals of social media marketing. It is quite advantageous for the expansion of your business. Similar to the offline world, finding and satisfying your target audience will be crucial to your social media marketing success if you want them to enjoy your business and spread the word about it. Because they can find other people discussing about a company or product on social media, consumers often rush to look there when they want to learn more about it. What happens if you don't use social media? You'll pass on a fantastic chance to create an impact. To get a sense of why having a solid social media marketing plan is essential to business success in 2020 and beyond, consider these statistics from Oberlo:

• 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

• Facebook alone has over 2.7 billion monthly active users.